The End of the Beginning

Verstegen’s Good Week/Bad Week – 9.19.13
September 19, 2013, 12:58 PM
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Good Week

iPhone Users:  iOS 7.0 brings a dramatically improved look and feel to iPhones. Yes, it DOES make iPhones more Android-like, but only the best user-interface elements (and not all the complexity). Not only is my phone now prettier, but the most important functions are easier to access. Well done Apple!


Gay Christians: The Pope declares that the church should not “interfere spiritually” with LGBT Christians. He goes on to say that many (homophobic) churches and pastors get caught up in “small-minded things.” Finally, INCLUSIVE leadership from the church. I fervently hope that this will help bring peace to members of my community that “believe” but have been alienated by their religion.



Bad Week

San Francisco Forty-Niners: All the Niner eggs are in the Kaepernick basket and now we see that he may not be the Superman who can carry the franchise on his back (duh). Not only did the very impressive Seattle Seahawks beat us (that sentence is painful to type), but the Niners also lost the game… defense, offense and special teams share the responsibility. It was ugly all around.


US Naval Shipyard: The US Navy ignored warnings that they might be attacked and 13 people didn’t get to go home after work on Monday. It sounds an awful lot like the fallout from 911 when it was clear that the US ignored warnings of that attack too.


Verstegen’s Good Week/Bad Week – 5.10.13

Good Week

It was a good week for four women who fell on hard times.

3 Cleveland Women: After 10 years in a rapist’s house, 3 women are free. This week is good, very good, but what about all the weeks and years to follow? How can anyone recover from such an ordeal?

Bangladesh seamstress: Here is a true testament to the human spirit. She lived for 17 days in a collapsed building on dried fruit and very little water. She was pulled from the building largely unharmed and in a beautiful dress and scarf no less.



Bad Week

San Antonio Spurs: The remarkable San Antonio NBA team has long dominated the sport, but they must now accept that championship experience cannot completely overcome age. The young and very talented Golden State Warrior team is quite literally running circles around them. After only 2 games, I predict a berth in the Western Conference finals for the Warriors against OKC.

Jodi Arias: Arias shot, stabbed (30 times) and slit the throat of her boyfriend. Then she toddled off to Utah for a rendezvous with another man. She was found guilty of 1st degree murder this week. She says that she prefers the death penalty to life in prison. It’s tempting to give her life.


Good Week Bad Week 4.17.13
April 17, 2013, 2:23 PM
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Good Week

Golden State Warriors: They are wrapping up the regular season with some nice wins, including over the Spurs (maybe SA’s coach sent home a couple stars early?). Now on to the post-season!!

Outside Lands: RIDICULOUS line-up for August music festival in Golden Gate Park. Paul McCartney, Red Hot Chili Peppers, Daryl Hall & John Oates, Willie Nelson, and the Yeah Yeah Yeahs. Every year it just keeps getting better.


Bad Week

Boston: Once again terrorists target innocent people. Bostonians won’t let the gloom last long though; they have a LONG history of telling bullies to fuck off.

The Masters: An Australian wins for the first time, but too many unexpected penalties mar the fun.


Good Week/Bad Week 2.22.13
February 22, 2013, 3:57 PM
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Good Week

Unknown Musical Artists: The Billboard 100 will now count song plays on YouTube. If you can go viral (Harlem Shake anyone?), your name will now reach a much larger global audience. You’ll be LEGIT. Too legit to quit (I couldn’t resist)!

Hugh Jackman: Win or lose, have you ever seen anyone enjoy the Oscar season as much as Hugh Jackman. He got to play the role that he dreamed of from childhood and now is the odds on favorite for a nice gold statue. Could it happen to a better guy?!Image

Bad Week

Oscar Pistorius: He’s out on bail, but his life is over. Why must so many athletes disappoint us with their behavior?Image

U.S. Inflation: Marketplace did a eulogy for Inflation on Wednesday night after consumer index numbers finally fell to 0.0. I’m not sure if I will miss it, but I shouldn’t speak ill of the dead. If you’re heartbroken, go to Zimbabwe where I understand it’s alive and well there.

Verstegen’s Good Week/Bad Week – 10.10 – Mirkarimi, Armstrong, 49ers, Romney

Bad Week

San Francisco Women – Ross Mirkarimi has been reinstated as San Francisco Sheriff. How can we POSSIBLY have a sheriff who just pled guilty to domestic violence? Isn’t his job (and responsibility as a human being) to be one of the good guys? This vote by the San Francisco Board of Supervisors sends a very troubling message to all women that domestic violence is just not a big deal in the eyes of the San Francisco government.

Lance Armstrong – Ever since Lance Armstrong announced last summer that he would no longer fight the charges against him, I wondered why. He claimed that he needed to move on with his life. But walk away from the fight to save his name, records and all his life’s work?! That doesn’t sound like the incredibly competitive man that we have been watching for years. But now it is clear why. He quit because he is guilty. I read the articles and reports and the evidence is overwhelming. What a shame.



Good Week

The San Francisco 49ers – Can these guys be stopped? It is remarkable how good they are on both sides of the ball. They are playing with poise and confidence and barring any major injuries, I expect a strong playoff run.

Mitt Romney – Mitt Romney was aggressive and not always truthful but apparently that’s what America wants because he was declared the winner of the first presidential debate by everyone (even my man Jon Stewart). It is as if we are back in the days of Teddy Roosevelt when ideas and dignity no longer matter… only machismo. Enjoy the bump Mitt because Barack Obama is not only a better man than you but he is also a hell of a lot smarter. I expect the next debate will be a very different story.


What do you think? Write to me.

Twitter: @daynev

Need a New Marketing Tool to Get an Edge on the Competition? Make an App

Do you have content that you want people to read? If you have products, you do. You can put anything in an app that you can put online and an app is interactive. You can use geo-location, videos, messaging and lots more to enhance the experience and engage your customers and prospects further. If you have any doubts, check out an article published today in eMarketer called Media CEOs Look to Smartphones, Tablets for Digital Growth. These people know how to create, distribute and promote content better than anyone on the planet. What do they think about mobile marketing?

  • 79% said that tablets will have the greatest impact on their industry.
  • 100% said that tablets and smartphones will be the biggest drivers of growth for content consumption.

I have been marketing technology for 15 years and I know it’s rough, but for those of you that like data and measurable results, our world is getting better. Online and mobile marketing represent an opportunity to invest conservatively and test your results. With this information, your programs will do a better job attracting traffic and converting visitors.  I bet your online marketing program checklist looks something like this right now:

  • Website
  • SEO
  • Social media (Twitter and FB, but think seriously about LinkedIn if you are B2B)
  • Direct email
  • PPC advertising
  • Public relations
  • Web events

Your next item should be an app.

Until recently, apps have been out of reach for all but those marketers working for large consumer brands. Apps were difficult and expensive to create. As a marketer, I am happy to be working with a company that is changing that for my people.

Marketers, listen up… unless you know JavaScript, you can’t build this yourself, but if you can find even a newbie developer, you can have a pretty sweet app ready in days (seriously, days). Geo-location, database integration, videos/slideshows, direct messaging… all easy to do with the Application Craft platform. And you can build, deploy and maintain it for free (if you don’t mind ads in your app). Check out the AC Free Platform. Don’t want ads? Upgrade to the AC Pro Platform. Is cost an issue? If you are a marketer, write to me (dverstegen at applicationcraft dot com) and I’ll set you up with a discount (that’s what I do for my people).

Read more about apps in the Application Craft blog.

An iPad app created by a small stone company based in South Africa.

Good Week/Bad Week 9.25.12
September 25, 2012, 10:11 AM
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Good Week

Revolution: This new fall NBC show premiered last Monday night. It was a very solid start. Yes, it’s another post-apocalyptic drama, but this one, thus far, is striking a nice balance of mystery with interesting characters. The gorgeous and elaborate sets look big budget. I only hope they can avoid the absurdity of Lost and the snail’s pace suffered by Heroes (second season). And please, please producers, don’t make this a love story… the psychological and sociological elements are so much more interesting. One last request, more plot lines for the Google guy!

Tammy Baldwin: Tammy Baldwin stepped down from her Congressional seat in Wisconsin to run for the U.S. Senate seat being vacated by Herb Kohl. If she wins, she will be the first openly gay person elected to the U.S. Senate. In a state that has been crawling with the likes of Scott Walker and growing increasingly conservative in the last decase, it certainly looked like a long-shot. Over the last week, however, as Mitt Romney has not only shot himself in the foot, but blown off his whole leg and the blast pattern has begun to reach other Republican candidates. According to CNN, Romney is dragging WI Republican Senate candidate Tommy Thompson down with him and we have seen an 18 point shift in popularity. Tammy was 9 down 30 days ago and this week she is 9 points up. Go Mitt! Keep talking.

Tammy Baldwin is running for the U.S. Senate in Wisconsin

Bad Week

Mitt Romney: I don’t have to have to rant about his faults, he’s showing them all just fine on his own. I am looking forward to November 7 when we won’t have to hear his name so often. I predict an embarrassing loss. If there was an independent alternative for all the reasonable Republicans (and yes, I do believe there are many), this guy wouldn’t get 40% of the vote.

The NFL:  I was going to title this section “NFL referees” but it’s not their fault. These people have been thrown into a difficult position. They are filling in for a job that requires years and years of experience to do well. But now they are beginning to effect the outcome of the entire season. The calls are that bad. The BAD goes on the NFL and its executives who have not found a way to settle this lock-out. You better do it soon friends or this entire season will require an asterisk next to the results.